New Communications Technology

AbstractConvergence has allowed using aged(prenominal) media in new ways and touched drug user interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications imputable to point of intersection and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie ad in traditional mediaDetails of Kungfubear cat WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu lesser panda : Convergence and InteractivityConvergence means coming unitedly , merging or meeting . Advancement in technology has allowed bringing in concert divers(prenominal) media to a single plat puddle thus providing more than functionality and pass away to the consu mers (Convergence , 2004Interactivity is the degree to which users toilette make choices within an surround (Web3D Part5 : glossary , 2006 . Interactivity has always existed to a degree in bingle form or some former(a) as yet with the network and rise in media users acquit more choice and flexibility and they dejection also modify content to suit their own requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using elderly media in new ways and affected user interactivityTraditionally movies sustain been advertised through billboards , pamphlets posters , advertisings on radio , television and in newss and also short dawdlers at cinemas prior to the start of some other(a) movie . These advertising methods take for been costly , as other than the production cost they also involve high get out costs . These methods also provided little or no interactivity for the consumers . Popularity of the profits , and remarkabl y lesser production and broadcasting costs h! ave resulted in internet advertising becoming necessary for sparing survival in the competitive world of movie dispersion . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with cyberspace advertising continuing with double digit growthKungfupanda .

com is an example of a website which has converged , brought together , images , text , audio and video from the traditional mediums of movie advertisement to a single platform , the Internet , providing consumers with enhanced levels of functionality , work and interactivityOn visiting the KungfuPanda website the user is presented with an introductory screen which states the release designation of the movie in US and also has a tie to the worldwide movie release dates . If the user is interested in viewing the webpage in another language , there is a choice of 8 contrasting languages . The user can exclusively select the country s flag and a new KungfuPanda windowpane opens in that language . With traditional medium the movie distribution company would be required to produce advertising embodied separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to translate a webpage in different languagesIf the user is only interested in viewing the garget for the movie they can click on the link , nevertheless , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and prone its customers flexibility...If you want to get a full essay, order it on our website: BestEssayCheap.com
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