Business strategy Essay Example | Topics and Well Written Essays - 2500 words - 4

Business strategy - Essay Example In order to formulate and evaluate new prospective business strategies of the company, one needs to analyze the internal and external audit results of the organization (McEachern, 2012). Cath Kidston has a high brand value in the global market. The company has a long learning curve in business and owns a considerable share of industry demand. The products offered by the company are rare, unique and non imitable in nature. The aggregate revenue and economic surplus of the organization is steadily increasing over time. In 2013, the gross sale of the organization was worth  £100 million (Cathkidston, 2014). The organization is experiencing increasing profit and revenue in both domestic and foreign markets. After growth of internet penetration rate in all the countries around the world, Cath Kidston Ltd has successfully enhanced the volume of its e-commerce sales (Cathkidston, 2014). The online retailing stores of the company are able to offer cost effective services to a larger strength of prospective buyers. Cath Kidston owns a strong supply chain management system. However, the products offered by the company are primarily targeted towards the young and middle aged women. Cath Kidston’s products are popular for its unique floral designs. The case study claims that the company manufactures women accessories such as hand bags and home ware products (Cathkidston, 2014). The company faces certain delivery and product quality related problems in its online trade. The foreign business of Cath Kidston is more prosperous than its native business status. The company has relinquished majority of its stake to a private equity firm, TA Associates. Cath Kidston is the owner of only 23% stake of the Kidston Limited (Cathkidston, 2014). The company sold majority stakes because of financial crisis in the business. The company will not be