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Strategic Integration: COMPETING IN THE AGE OF CAPABILITIES Peter H. Fuchs Kenneth E. Mifflin Danny milling machine John O. Whitney usiness challenges today veer becoming more numerous, more threatening, and more urgent. Whether they come in the form of industry re nerves, planetary competition, or internet-driven upheaval, it is imperative that firms respond. Many organizations, for example, are expanding beyond their handed-down product and market boundaries, while others are making large acquisitions, forming bold alliances, or outsourcing to foreign producers. Many large firms twist also striving to embrace e-commerce, at least as a recent channel of distribution. Unfortunately, these responses frequently fail to consider the desired results. This is non because firms have made any limpid mistakes or that their responses are inappropriate. Itistead, the problems usually arise because the responses are not or cannot be incorporated into a cohesive strategy. T hey do not take into account how the organizations direaion, product market focus, and achievement capabilities moldiness^/ together. Indeed, in an age when capabilities are generally authoritative to be the backb peerless of sustainable competitive advantage, integration is one lynchpin capabibty that remains under-explored.

Sometimes companies distort their strategies in responding to the new challengesfor example, approach shot internet selling as a broadly conjugate venture rather than as a agency of complementing strategy. In other cases, attempts to address the new challenges make it short that the organi zation does not have a strategy that is inte! grated focussing ignores some critical components, fails Although the ideas presented here build on Andersen Consuitings compound Strategy philosophy, this article embraces an original perspective and is faraway namawer in scope,This article has benefrted from the contribution of many individuals and companies. Special give give thanks are due to Alida Zweidler-McKay, Andrew Young, Heinz Mausli....If you want to get a on the button essay, order it on our website: BestEssayCheap.com

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