SUBJECT: Internet promotions within Renuzit's IMC

MEMORANDUM TO: Renuzit Senior Management FROM: --------------- DATE: 15 whitethorn 2004 SUBJECT: meshwork onward motional materials within Renuzits IMC Sales promotion has been defined as a direct shakement that offers an supererogatory observe or incentive for the product to the sales force, distri butor, or the last-ditch con matinger with the primary objective of creating an immediate boost in sales. Consumer lie sales promotions include coupons, sampling, premiums, bonus-packs, price-off, rebates, contests, sweepstakes, and event sponsorships. These promotions ar enjoin at the end-users who purchase goods or services and are knowing to pop the question them with an inducement to purchase the marketers brand. Many promotion techniques are before long available and new ones are constantly evolving. tralatitious forms of sales promotions can easily be used via the Internet also. In selecting a technique, a marketer must delve its suitability, compatibility with the brands objectives, and reckon parameters. Renuzit has depended heavily on television and magazine ads, which has worked great. However, by adding the profits as another great marketing tool, the vector sum could only grow. We could use banner publicize on cites near related, or even those not, which could increase the traffic to our site. With banner advertizement our company will be able to reach all over 60 % of the Internet, create the banner ads cost efficiently, track inpour traffic statistics, and advertise to the entire network or rank to specific categories. Another tool would be coupons. These short-term price incentives induce consumers to purchase a product. They not only yet the consumer money, but they are effective ways of introducing new products to the public, too. Thus, coupons earn runnel and conversion, retain current users, and serve as a exchange device. Allowing consumers to print or request coupons from our site would be an magnificent way t o expand in this area. Sampling allows the..! . If you indispensableness to get a full essay, order it on our website: BestEssayCheap.com

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