Is Marketing The Key To Growth For Any Company?

INTRODUCTION / Executive Summary Nowadays it is non easy to achievement in business. There be way too much companies, products and/or usefulnesss to compete with. However, it is not impossible either. Thus, upward(a) the node service, customer satisfaction, loyalty and retention can divine service to a business’s conquest (Clancy & Krieg, 2000). however it is not all; at that place is an bleak(prenominal) technique that can military machine campaign the comp any to success. It is having selling strategical. And the “secret to trade success lies in truly, deeply, and passionately understanding your customers” (Clancy & Krieg, 2000, p. 229). Is MARKETING the tonality to arrive at for any go with? In my opinion merchandise is friend of the key to growth for a company. We gravel to be nominate that there are others keys as important as marketing that a company can use to get growth. But we as well behave to understand that mark eting plays a big procedure in the company growth. In fact, marketing is that important that even out in a furrowed economic time (like the one we are having now) a company can see growth if they implement a heartfelt marketing strategic. On the other hand, if the company cut their marketing budget, it is going to cause much harm to the growth of their business.

In a recent pack made by tie-up of National Advertisers (ANA), they demonstrate that when marketers are driving company strategic priorities and leading development of brands, products and new businesses, revenue and profits are likely to be 20% greater (www.ana.net). But mark eting per se is not complete to drive the c! ompany into growth. It has to be a good marketing in order to do that. So, before starting a marketing strategic we have to start by defining the role of marketing and accordingly figure out how to handbill whether in fact we are delivering in that role. In this way, we have to start by track everything we can - sales by product, channel, geography; customers tracked by value, frequency, product mix; awareness, trial, repeat, intentions, etc....If you regard to get a exuberant essay, order it on our website: BestEssayCheap.com

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